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Never think about assembly again!
Maison Margiela's replica collection attempts to re-create and describe experiences, moments and places in an olfactory way. This concretisation of fragrance experiences is nothing new, but it is rarely so aptly, enlighteningly and creatively implemented. My attitude towards such an odour marketing was mixed in the beginning. Do you want to be guided from A to B as an adventurer, a sailor on the oceans of the world's ordeurs, a mountain of sunken treasures with the Apple Navigation App? Would you like to read the interpretation of the "Steppenwolf" before actually reading Hesse? Would you like to comment on your partner's tongue technique when kissing? Descriptions of fragrances with an overly predetermined direction can curtail the imagination, anticipate surprises and claim initiative. But if the concept is so well composed and well thought out and leaves room for nostalgic, personal feelings and ideas, one can only get involved with the universe presented and merge into it.
Beach walk abducts us - who would have guessed it - to a corsican beach. My variant of the inspiring place is the Malibu coast, where I first came into contact with the sunny scent of water.
If one applies Beach Walk, one does not only travel to one place, one also overcomes the seemingly rigid time. Because as soon as the skin is wetted by the sunny liquid, we already have an eventful day behind us. Beach Walk smells like the end of a summer day at the sea. Not after the beginning, after light sleep and dawn. No, it is a warm afternoon that we experience, the decongestation of an expensive sun cream, the cosy sluggishness after hours of drifting, the light burning after much laughter. In spite of this deep relaxation, which Beach Walk lets you feel, you don't have to do the lashing, it is the pure pleasure that always brings the anticipation for more with it. We want and will simply never think about Montage again, the moment is golden
Zufriedenheit! The dominating Ylang-ylang note, this buttery dancing nectar pot makes your knees and head soft, you feel the tickling sun on your skin (and the most sun negating places, like the grey Berlin; a sprayer and the soul is teleported!), a delicate daisy serenity and a subtle splash of refreshing coconut water are added. A subtle peppery steamer of warmth protects against oppressive sultriness and lifts the beach ambiance into the aristocratic, one looks forward to a plate of mussels with fresh lemon and baguette in company with browned body.
Only a few scents like this one function as a catapult through space and time, unbound to an explicit prehistory with the perfume; brought about purely by knowledge of place and human nature, precise (out)smelling and a feeling for an almost primitive longing. Pure hedonism!