M;0°C by Masakï Matsushïma
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M;0°C is a perfume by Masakï Matsushïma for men and was released in 2009. The scent is fresh-fruity. It is being marketed by Panouge.

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Perfumer

Jean Jacques

Fragrance Notes

Top Notes Top NotesGreen apple sorbet, Bluebell
Heart Notes Heart NotesChimayo cocktail
Base Notes Base NotesTeakwood, Musk

Ratings

Scent

6.8 (33 Ratings)

Longevity

6.2 (24 Ratings)

Sillage

5.3 (22 Ratings)

Bottle

7.1 (30 Ratings)
Submitted by DonVanVliet, last update on 24.07.2019
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Reviews

8.0 6.0 7.0 8.5/10
Ajlen

0 Reviews
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Ajlen
Ajlen
Helpful Review    3
Florals? For Spring? Groundbreaking.
For a long time I wanted to subject M;0°C to an extensive test. The first attempt in the winter months was promising, but I saw even more potential for midsummer. The past hot days were now perfectly suitable for it and have confirmed my assumption: This exotic flower blooms at hot temperatures.

While wearing it at M;0°C I immediately remembered the extremely sarcastic film quote by Miranda Priestly from "Der Teufel trägt Prada", which I also chose as the title for this commentary. What's the matter with you? Flowery scents for spring have become more common among men now. Think of Fleur du Mâle or Kenzo Flower - no one would call that groundbreaking today. For the summer it looks a bit different again. Some floral perfumes would be a little heavy and killing. And that's exactly where I think this Matsushïma scores. It offers floral freshness that is absolutely heat-resistant.

The first thing is a cool apple note, which fortunately remains on the fresh and crunchy side and does not go in the sweet bottle direction. In addition there is a bright flower, which reminds me strongly of lily of the valley, in any case of spring bloomers. This floral then takes the lead, along with an alcoholic tone that ensures that a more cooling effect is maintained. So the fragrance remains until the end. The musks and teak woods listed here play for my nose at most a fixing impression and do not come through relevant.

Compared to the other summer fragrance candidates I tested recently, this one is refreshingly different. The composition is rather unusual and conspicuous for a men's fragrance. I wouldn't describe the performance as intoxicating, but quite solid - the fragrance benefits from its otherness, which is well perceived.

Who looks for his perfumes on the very masculine side, will have no joy in this. M;0°C is in any case in the unisex area - please do not be afraid of contact. But then the scent is everything but ordinary. Following the film quote mentioned at the beginning, my modified conclusion to M;0°C is:

These florals? For Summer? Groundbreaking!
2 Replies
7.5 5.0 5.0 6.0/10
OGBuysblind

21 Reviews
OGBuysblind
OGBuysblind
1
Mildly Pleasant White Noise
This is an indistinct, synthetically fresh fragrance that features chemical green apples and lime notes over an ozonic, white musk. That doesn't sound so great, but it could be worse. M;O.C. kind of reminds me of Versace Man Eau Fraiche in smell, and impression, but it's weaker and has a bit of a whiter hue. It's certainly inoffensive, but nothing about it is particularly memorable, and you've probably encountered something like this many times before. Performance is okay. It projects lightly for several hours but you need to apply it generously to get it to work. On the plus side, the floral component that emerges in the dry down is nice--unisex, light and airy--and brings welcome relief from the harsher opening. It's also the most unique aspect of this fragrance...but it's so light it's hard to notice. Also on the plus side, there are no off notes in M;O.C., nothing which seems particularly out of place or any notes that turn sour or rotten. So I can see it working as a fresh fragrance to be worn when you're not really in the mood to wear anything. I'd like to test this out to during the summer to see how it works in warmer weather, and if I can remember to, I will. For now, I'm pretty neutral toward M;O.C. and feel comfortable giving it a 3 out of 5, or per Parfumo's meter, 60%. That might even be a little generous.

Statements

Itchynose 27 days ago
The citrus-tequila opening is fantastic, sadly the lemon becomes a bit too sweet, musky and cloying for the rest of the short ride.+1
8.0
6.0
6.0
7.5

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