Suopursu 2017

Suopursu by Max Joacim
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9.8 / 10 2 Ratings
A perfume by Max Joacim for women and men, released in 2017. The scent is green-aquatic. Projection and longevity are above-average. It is still in production.
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Main accords

Green
Aquatic
Spicy
Fresh
Fougère

Fragrance Pyramid

Top Notes Top Notes
Marsh Labrador teaMarsh Labrador tea SeawaterSeawater
Heart Notes Heart Notes
Scotch heatherScotch heather
Base Notes Base Notes
Forest accordForest accord Pine needlePine needle RootsRoots

Perfumer

Ratings
Scent
9.82 Ratings
Longevity
9.52 Ratings
Sillage
9.52 Ratings
Bottle
7.52 Ratings
Submitted by AmyAmy, last update on 03.05.2020.

Reviews

1 in-depth fragrance description
7
Bottle
9
Sillage
9
Longevity
9.5
Scent
AmyAmy

2 Reviews
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AmyAmy
AmyAmy
Top Review 14  
Very special
According to Wikipedia, Max Perttula, the head and nose behind the Max Joacim label, is the only perfumer in Finland. Finland is generally not a particularly perfumery-savvy country and even in Helsinki there are only a few small shops that carry this brand. Last year I had picked out the perfumery with the funny sounding name Meikkipussi, which probably means make-up bag, in the so-called Design District as a source of supply and I still vividly remember how there the friendly lady in the white coat said several times about "Suopursu", this fragrance is "special, very special", which sounded a little like a warning. Or was this just a misinterpretation on my part or only due to the lady's not so extensive English vocabulary? Anyway, "special" sounds very tempting to me!

"Suopursu" is the marsh porst, a white flowering plant that is still widespread in Scandinavia and other countries, but is on the red list of endangered plant species in many countries and is almost extinct in Germany. The marsh rust has been used as medicine for a long time, even today it is still hidden behind the homeopathic remedy Ledum. All parts of the plant are slightly poisonous and the ingestion may cause signs of poisoning on a not inconsiderable scale. Even staying in pores can allegedly cause intoxication, which is why the plant was once added to brew beer to increase the alcoholic effect.

Enough background information, but I simply find it quite exciting how the occupation with perfume expands the horizon again and again, especially in the field of botany. Other names of Sumpfporst are Ledum Pallustre, March Tea, Skvattram (these three names are also written on the packaging and the bottle) and Labrador Tea.

On the homepage "Suopursu" is supertitled with "swamp and forest" and that's quite good. In brief, I would describe "Suopursu" as (without weighting) 1) very fresh, watery, but without aquatic notes, 2) clean, but not soapy, 3) earthy, but not heavy, and 4) naturally with a variety of green notes. Points 2) and 3) seem to contradict each other, but that is my perception. The fresh notes are at first almost camphor-like and arouse lavender leaf and rosemary-like associations, the whole is very tingling, also in the sense of refreshing, peculiar and very special, indeed! Somehow this fragrance is also very Finnish, because on the one hand it takes the Nordic nature as a starting point, but on the other hand the overall result is strange and slightly slanting, also due to the addition of synthetic notes, which are certainly in here as well.

Unfortunately, I cannot judge whether this fragrance almost reflects the fragrance experience of the wildly growing marsh pore, which is characteristic of the Finnish summer. But at least I met the swamp porst in Helsinki, in the Finnish Museum of Natural History called Luonnontieteelli Museo. There the plant was introduced by means of a text and a photo and there was even a small bottle, at which one could sniff. But this brew was far from tempting, rather musty. So I prefer the aromatic and imaginative interpretation of the theme of Max Joacim!
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