Mexx

Netherlands Netherlands Seit 1986
The fashion label "Mexx" sells affordable lifestyle fashion for men and women with original details. As a result, the label is known worldwide and has a large fan base. "Mexx"... Read more
Men Women Unisex
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Interesting Facts

The fashion label "Mexx" sells affordable lifestyle fashion for men and women with original details. As a result, the label is known worldwide and has a large fan base.

"Mexx" traces its roots back to entrepreneur Kul Rattan Chadha (1949), who founded the brand in 1986. Men's fashion was named "Moustache", while women's collections were named "Emanuelle". Chadha added two kissing symbols next to these two initial letters, which led to the foundation of "Mexx".

The brand features a wide and appealing collection for women, men, and children. It includes shoes, fragrances, backpacks and bags, accessories (glasses, wallets, belts, etc.) to carpets, decorative items, and bed linen. In addition, "Mexx" offers separate sports collections featuring pants, sweaters, leggings, hoodies, and an "everyday lifestyle" collection.

The fragrances of "Mexx" aim to project women's and men's fashion in the fragrance world as well. The casual-functional clothing style of the label is to be continued by perfumes such as "Black Man," "Summer Holiday" and "Fresh Splash."

The brand is also focusing on a broad spectrum of buyers. Flavors and fragrances of the "Mexx" label are available in upscale drugstores (dm, Rossmann), department stores, various online fragrance portals, and, of course, on the label's homepage. And that's a stroke of luck because the company went bankrupt at the end of 2014. The brand went to a Turkish textile manufacturer a few months later, who finally sold the label to a Dutch consortium in 2017.
Research and text by ParfumoParfumo