Cruda (2013)

Cruda by Morph
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Cruda is a popular perfume by Morph for women and men and was released in 2013. The scent is spicy-sweet. The longevity is above-average. It is still in production.

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Fragrance Notes

Top Notes Top NotesBergamot, Cedarwood, Cumin
Heart Notes Heart NotesDamask rose, Cinnamon, Clove
Base Notes Base NotesAmber, Patchouli, Cashmeran, Labdanum, Vanilla, Musk, Tonka bean

Ratings

Scent

8.0 (88 Ratings)

Longevity

8.3 (65 Ratings)

Sillage

7.6 (65 Ratings)

Bottle

7.1 (68 Ratings)
Submitted by Taurus1967, last update on 15.11.2019
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Reviews

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468 Reviews
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Helpful Review    4
New stories for well-known fragrances
"Morph" is a new house, but that doesn't mean "Morph" sell new fragrances. Creating a genuinely new perfume seems to be extremely tough those days, and I guess that "Morph" didn't even try. Instead, they invented a clever marketing strategy. Each fragrance is accompanied by a very short story, and the marketing people tell us it is a "beautiful short story", each and every time, a different one for each single fragrance.
Well, I wouldn't call the stories "beautiful", but at least they are quite inventive (yet often ultra-tacky), written in order to conjure up different pictures/emotions which we, the consumers, are supposed to link to the fragrances. I for my part don't need a short story of any kind in order to enjoy a perfume. On the contrary, those prefabricated notions rather annoy me. But Dr. Andrea Angelino, the artistic director, wants to guide us into a specific direction. Together with perfumer Maurizio Cerizza, he built a story around "CRUDA", a fragrance which is supposed to be perceived as ultra-erotic.

"Some women stole my heart, but she is the only one who stole my soul" ... (citing from the short story.)
The fragrance is "pure, absolutely natural" like the woman who made love to the author of the story "without make-up, clothes, jewellery". (Btw, do you often make love WITH your make-up, clothes and jewellery on??? I don't).

What we actually get here when smelling "CRUDA" is a basic amber, an aromatic-sweet scent, featuring cedarwood, cinnamon, tonka-bean and a musky vanilla base. I've smelled this a thousand times before, but I can't say that should be a reason for me to dislike "CRUDA". The packaging is purple and designed by the Italian company Fedrigoni, relating to the Fedrigoni scale of colours (other fragrances feature white, red, green etc.). But the bottle looks plain, in spite of the company's effort to make their basic glass bottles seem unusual (the small twist of the vessel is not particularly impressive, let alone attractive).

Other fragrances in the range are called "Antigua 1937", (copying the structure of "Aria di Mare" et.al.) or "Malaga 1964", a sweet, flowery fragrance which smells a bit like the ice-cream marketed in Germany under the name of Malaga (sweet, vanilla, raisins).
All Morph-scents have great staying-power (33% concentration) and most of them deliver, i.e. they smell pleasant/fine/okay/nice. They all relate to well-known and firmly established niche-scents which have been around for a couple of years already and which managed to capture the hearts of their clients without using mini short stories. I'm sorry to say so, but not a single one of those new Morph-frags smells unique.
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