Ego Gold

Ego Gold by New Brand
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Ego Gold is a perfume by New Brand for men. The release year is unknown. The scent is floral-woody. It is being marketed by Fragluxe.

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Fragrance Notes

Lemon, Verbena, Peppermint, Violet leaf, Florentine iris, Sandalwood, Ambergris
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Submitted by WiseOwl, last update on 23.06.2019
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247 Reviews
It's time we started celebrating masculinity
Sometimes, the best fragrances are those that listen back to the traditional. This New Brand EGO Gold, shamelessly inspired by the popular Green Irish Tweed, evokes the sophistication and natural beauty of the Emerald Isle, the poetic name for Ireland due to its green countryside, with the lush scent of freshly cut grass, wild meadows and a hint of salty sea spray. It’s a multi-faceted scent that is meant to complement the changing temperature of your skin, resulting in a range of different aromas throughout the day.

I've sampled EGO Gold, so I knew exactly what I was getting. It is classified as woody and fresh fragrance and some may even say it is an aquatic given that lemon verbena and mint are the initial notes. It is clean and crisp and very classy. The official Fragluxe site states that it is a classic scent inspired by old Hollywood with notes of lemon, verbena, peppermint, violet leaves, Florentine iris, sandalwood, and ambergris. This is a throwback: my very first aquatic cologne purchase was Cool Water. I remember it distinctly because I enjoyed its crisp aquatic smell. I would have to do test side-by-side to differentiate the nuances the two, which will never happen, as it has been many years since I've put it on. Right off the bat, they seemed to be similar, with a bit of Irish Spring soap in the mix, an elixir of early mornings, and that is what I got of it. But in the end, there is no comparison, just the same vibe every now and then from the same mint-sandal-amber accord. EGO Gold uses iris and violet coupled with ambergris and sandalwood in it's drydown, while Cool Water goes through a more complex mixture of barbershop fougère notes with lavender, cedar, oakmoss, and musk.

EGO Gold starts off very fresh and green with the lemon verbena and mint. Pure greenery at the first spray with a touch of mint, and plenty of leafy lemon aroma. Stays this way for a while. As soon as you spray it on your clothes, you’ll have an ego boost, which is just how great it smells.

This quickly switches to traces of irises and violets, because only the most sophisticated men can pull of colognes with floral notes. The iris is very soft, so do not expect to get a buttery, powdery, lipstick smell when spraying it. I barely detect iris, rather a leafy and greenish aura rendered by the violet leaves is what reaches mostly my nose. More, the violet leaves note blended with the iris create a wet and musty accord already met in B. by Balenciaga.

Once these middle notes subside, the base notes of sandalwood and ambergris shine through, creating the unique mossy smell that no other cologne can currently match. The dry down is pretty amazing and the scent is rather linear. Ambergris comes to the forefront in the end, it is not invasive and does not overwhelm the other phases of the development.

Even still, the top and middle notes are still evident on your skin and never completely disappear which is great, and the tale signs of a great fragrance and quality ingredients used to create it. Fresh cut grass, citrus, iris, violet leaf and presumably synthetic ambergris done to perfection. EGO Gold is actually quite simple and elegant, with a beautifully-unfolding green floral middle, because of that iris and violet, and no need for chemical white musk because the ambergris is such a complex, round, and rich base note that it requires no extra fattening with laundry musk like literally every aquatic with a composite amber note born in its wake.

Pertaining to the occasions to wear, this is a fragrance that a man can wear all year round and never seem out of season. It goes well with jeans and a T-shirt as well as a suit and tie. It can be worn by any age group of men during any season of the year and is ideal for work. Nonetheless, I am reaching for it during cool/warm seasons. The nice thing about this fragrance is that it can be worn at any time throughout the day, whether you are going to the office or going to a party that's fine.



Elysium 7 months ago
Right off the bat, the heart reminds of Cool Water, though the leafy violet replaces the floral lavender. Like a Green Irish Harris tweed.

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