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The market, the rules..
"My Empire, my rules," that's what Number 45 likes to say in a modified form. World empire dreams and princesses - fantasies are excellently served here by the brand Paco Rabanne from Puig. The pink bottle has such a high trash factor that Barbie and Ken would love to have it in their plastic palace in the guest toilet. To Heidi and her drummer the styling would also fit well.
This can no longer be seriously considered as "cultural criticism", or?
If a heady inti fragrance for vernissage - permanent guests and true niche experts (among whom I really don't count) - costs 200 euros and is presented in a purist bottle of recycled glass from Kosovo, then nobody will bump into it. On the contrary. Rare distribution etc. If the content is also largely "natural", with ecologically grown roses from the Hindu Kush and jasmine from Idlib, guaranteed to be produced without child labour, yes, then the "Eau des larmes d'un enfant abandonné à l'extrême" (let's call it that for simplicity's sake) has a good chance of being very, very highly hyped.
Lady Million Empire does not need to perform such contortions. The name Lady Million is established and appeals to the masses, especially young women, who constantly post their latest achievements in fashion and cosmetics and would like to be "influencers", even if in real life it is only their clique that reaches them with their daily, multiple posts.
The perfume market is hotly contested, countless new launches wait monthly, almost daily for customers who want to get a feeling of social belonging with the purchase of a generally recognized perfume.
The acquisition of a fragrance such as Lady Million Empire increases the status within a particular social group.
Besides, the people of Puig are really, really clever. Through their constant and expensive market research, they always have their noses on the pulse of time, checking out what's hot and what's not.
Because Lady Million Empire doesn't smell bad at all.
On the contrary. It is a supermodern perfume, composed according to all the rules of the market, with a thoroughly exciting fragrance. The top note is an ingenious top-class fragrance chemistry. Fresh, impetuous, curious. Not at all as squeaky or flowery-fruity as usual with other blockbusters, but pleasant and lifting the mood like a cocktail of cognac and pink champagne. Sounds strange, but it works here. A certain dessert-like vanilla - gourmet note then determines the fragrance in the course. Apparently an artificial patchouli also plays the main role here with warm, but not too dark facets. The incorporated Osmanthus looks noble (1000 from Patou contains a lot of Osmanthus!) and not trashy at all.
I have to admit that I wouldn't wear Lady Empire myself, because I'm a boring classical fan who prefers to fog himself in with Mitsouko than with the latest Paco Rabanne. Although I would like to mention here now that I found my absolute favourite for life at that time, in the famous 80's, where supposedly all perfumes were better and every second was a masterpiece, namely a fragrance from Paco Rabanne. It's called "La Nuit" and it keeps causing me heart palpitations. It was or is a dark rosechypre with a supposedly "animal touch". He came out in 1985 and was not a big seller...
Lady Million and its male counterpart have been the cashcows of Paco Rabanne for years. Apparently the company has hit an absolute nerve here and serves its mostly younger clientele with cleverly composed perfumes.
The new Lady Million Empire could help Puig further expand its market power. In view of the fact that this is a European company, I am not so sad about it.
We live in this capitalist system and achieve a lot with our purchasing decisions. So suddenly a simple perfume purchase becomes a far-reaching act that says a lot about my personality and my attitude to life.
We buy complex industrial products with fragrances, whose references to our lives we should think about more often on different levels, not only on the purely olfactory one.
So. Enough chattering... i now want to take the opportunity to take it out in the end:
Guys, this stuff smells pretty awesome.