Puig

Spain Spain
Antonio Puig founded the company Antonio Puig S.A. in 1914. After his marriage, he and his wife raised 4 sons, who later joined the company. It was divided into a cosmetics division... Read more
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Interesting Facts

Antonio Puig founded the company Antonio Puig S.A. in 1914. After his marriage, he and his wife raised 4 sons, who later joined the company. It was divided into a cosmetics division and a perfume division at that time. In 1922, the first item developed in-house was launched: Milady - the first lipstick manufactured in Spain.

In 1940 they launched one of the most successful products, "Agua Lavanda". The raw materials for this product, such as rosemary, spiced lavender, lavender and lemons, came exclusively from Spain due to the tense political situation.

Due to rapid growth, new premises had to be sought in 1946 and the company moved into a building at Travessera de Gracia No. 9 in Barcelona, where Puig's headquarters are still located today.

Antonio Puig handed over the management to his four sons. Antonio and Mariano focused on perfumery, José Maria was dedicated to diversification and Enrique was committed to institutional relations. In this way, a new management mechanism was established.

In 1960, a new production facility was opened in Besós Industrial Park, Barcelona. With special attention to product quality, in-house perfume and cosmetics laboratories were opened and very close collaboration was established with external research laboratories.

As part of the internationalization of the company, a first division was established in the United States in 1959, and in 1968 Puig established itself in Paris by signing an agreement with Paco Rabanne to integrate the Paco Rabanne brand into the company. By 1976, another perfume production facility began operations in Chartres, France.

In the 1980s, an agreement was reached with Carolina Herrera to create and market their fragrances. The first Carolina Herrera fragrance was launched in 1988.

Based on international growth, Puig acquired Perfumeria Gal in 1995 and established a personal care manufacturing facility in Vacarisses, Barcelona.

The success of Carolina Herrera perfumes led to the integration of Carolina Herrera's fashion business into Puig as well.

In 1997, Antonio Banderas, pioneering "celebrities," entered into a collaboration with Puig Beauty & Fashion Company to create Antonio Banderas Seductive Fragrances.

Puig continued its corporate policy of entering into agreements with successful brands, and in 1998 Nina Ricci's fashion and perfume production was integrated into the company.

This was followed in 1999 by the founding of Puig Beauty & Fashion Company Holding. In the course of this, responsibility in the company was redefined. Company management was transferred to Excom, a company owned by 3 family members and one non-family member, reporting to the holding's board of directors.

In 2000 followed the acquisition of the traditional Spanish company Myrurgia and a year later the definitive acquisition of Gal, integrating into the company a wide portfolio of relevant brands, such as Adolfo Dominguez, Massimo Dutti, Agatha Ruiz de la Prada, Mango, Zara, Victorio & Lucchino, among others.

Other brands in the cosmetics sector include Payot and Vitesse, baby products Denenes, as well as Lactovit and Henno de Pravia.

Another agreement followed in 2002 with Comme des Garçons to market their existing fragrances and create new ones. Another year later, the renewed Prada entered into a strategic alliance with Puig. Together, they formed a joint venture to develop Prada's cosmetic products and fragrances.

In 2004, Marc Puig was appointed CEO. In the same year, the company entered into an agreement with Mattel.

In 2007, Marc Puig was appointed Chairman of the Board and CEO, and Manuel Puig was appointed Vice Chairman of the Board.

In 2008, an agreement with Shakira followed for a new project to develop authentic products made with and inspired by the artist.

The company name "Puig Beauty & Fashion Company" became "Puig" in 2009.

Another collaboration agreement was signed with Valentino in 2010.

In May 2011, Puig and Jean Paul Gaultier entered into an alliance and Puig acquired the majority of the shares of Hermes Group. Gaultier holds the minority and remains the creative head of the corporate division.

Puig is now a global group with ever-increasing sales figures. The German representation is based in Hamburg.
Research and text by FlorblancaFlorblanca