Translating organoleptic perceptions into words is like dancing to architecture, still, we make an effort. As follows, we use some descriptors, "synthetic" is one of them. We all know what it means; in this case, better define how this feels to the senses because Ralph's Club is an ode to olfactory chemistry rather than olfactory craft.
In my case "synthetic" means this:
1. An "acute", screetchy sensation to the nose.
2. The sensation of smelling needles - think of molecules that contact the nosetrils as having that shape.
3. The impossibility of tracing smells to those of nature - we all know how lavender smells, we all know how low-quality lavender does, namely, not as complex, meaning it won't be possible to identify the mint molecules present in the real one (among many other molecules).
Well, Ralph's Club has all that it takes to be "synthetic" - the topnotes smell like needles to the nose, the notes and accords are impossible to trace to anything and, even though it is a complex blend, I only can get a note that might be of a molecule in fashion for I could trace it in Dior's Sauvage, one of the Armani Codes and even one of the Versace's Eros (the red one).
As to the composition, I can't help associating it to one of the inexpensive drugstore scents sold in the local market - trying Ralphs Club leads to the usual "I smelled that" that every fraghead comes upon. Now, in this case with much improved quality.
PS: I just watched the ad - it shares a lot in common with the ad of one of CH's 212. So I am right when I assumed this could be targeted to the younger crowd.