Shay & Blue
United Kingdom since 2012 PronunciationHardly any fragrance label is more real and fresh than the British niche brand & most promising label of the 21st-century "Shay & Blue".
Perfumer Dom De Vetta was a former Senior... Read more
Interesting Facts
Hardly any fragrance label is more real and fresh than the British niche brand & most promising label of the 21st-century "Shay & Blue".
Perfumer Dom De Vetta was a former Senior Vice President at Chanel and spent most of his career in the fragrance world for more than 20 years. When he discovered master perfumer Julie Massé, the two decided to establish their premium brand "Shay & Blue" in 2012.
The duo revived the old fragrance creation methods. However, there were obvious differences between "Shay & Blue" and other large corporations from the very first step. For example, no substances are used to transport or fill the actual fragrance. In this way, De Vetta and Massé ensure the consistency and quality of their fragrances.
In addition, the label relies exclusively on plant-based and vegan ingredients like flowers, fruits, and spices that comply with these specifications. Modern thinking is also in terms of the environment. The entire development, production, and distribution are CO2-optimized with the avoidance of plastics as much as possible. And finally, "Shay & Blue" is also PETA-certified because animal cruelty and testing are completely prohibited.
The brand's fresh and invigorating fragrances (floral, citrus, woody, fruity) are aimed at a diverse target group and has been awarded "Best Fragrance of the Year" due to its concept of tradition, modernity, quality, environmental and animal protection.
Perfumer Dom De Vetta was a former Senior Vice President at Chanel and spent most of his career in the fragrance world for more than 20 years. When he discovered master perfumer Julie Massé, the two decided to establish their premium brand "Shay & Blue" in 2012.
The duo revived the old fragrance creation methods. However, there were obvious differences between "Shay & Blue" and other large corporations from the very first step. For example, no substances are used to transport or fill the actual fragrance. In this way, De Vetta and Massé ensure the consistency and quality of their fragrances.
In addition, the label relies exclusively on plant-based and vegan ingredients like flowers, fruits, and spices that comply with these specifications. Modern thinking is also in terms of the environment. The entire development, production, and distribution are CO2-optimized with the avoidance of plastics as much as possible. And finally, "Shay & Blue" is also PETA-certified because animal cruelty and testing are completely prohibited.
The brand's fresh and invigorating fragrances (floral, citrus, woody, fruity) are aimed at a diverse target group and has been awarded "Best Fragrance of the Year" due to its concept of tradition, modernity, quality, environmental and animal protection.
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