Simimi

Italy Italy
Love is clearly in the foreground at SIMIMI. Eight fragrances, inspired by life and the deeply felt love of special women, make the two collections of the Italian noble brand a... Read more
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Interesting Facts
Love is clearly in the foreground at SIMIMI. Eight fragrances, inspired by life and the deeply felt love of special women, make the two collections of the Italian noble brand a highlight in the luxury segment.

SIMIMI AMOUR TENDRE was inspired by the love of a child for her mother. The fragrances are presented as Extrait de Parfum and Eau de Parfum, an allergen-free perfume that even sensitive skin tolerates well. "Blanc d'Anna
" and "Mémoire d'Anna" pay homage to Anna Jarvis, the founder of Mother's Day, "Rêve de Sisa" and "Blanc de Sisa" tell the story of Egyptian Sisa Abu Daohh, who worked disguised as a man to feed her daughter, while "Blanc de Zhang" and "Espoir de Zhang" pay homage to Zhang, the mother of philosopher Mencius.

The second collection SIMIMI AMOUR INTENSE tells of deeply felt love between a woman and a man. "Esprit de Candela" is thereby modeled on the famous ballet "El Amor Brujo" and "Grâce de Klavdia" tells of a heartbreaking love triangle.

To reproduce love with high quality ingredients, the belief in this inspired Mireia Navarro, founder of SIMIMI. After graduating with a degree in business and a master's in fashion and beauty, she began to make her dream come true and founded the Italian luxury brand SIMIMI. In doing so, Navarro relies on the skills of the Terenzi family, known for their compositions with attention to detail, united both in tradition and innovation.
Not only high quality ingredients and a knack for compositions, but also the visual details are very important to them. Thus, the artfully designed flacons are wrapped by hand in silk before the customer receives them.
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