I'm just imagining vividly how Beau de Jour came about:
A lukewarm summer evening in New York, 2017. Tom Ford lets his Richard sink deep into his leather couch at home, it's one of those rare times that are not spent with work, but with pleasure. And what could give the master more pleasure in his spare time than to indulge in old, cinematic classics?
That Ford has a penchant for old films is probably well known from one or the other interview; and that his profession is moving image just as much as fashion and fragrance, he has proven as a director in the meantime.
The chips and the gin and tonic are ready. The only thing missing is the appropriate film title for the well-deserved relaxation evening. By chance, three days earlier is just one of the great classics of cinema to be reissued: Belle de Jour by Spanish director Luis Buñuel - a surreal-looking story of dominance and submission, eroticism and despair, a film that would rightly outshine 50 shades. On the occasion of the 50th anniversary of the classic (first played in 1967), the entire material was painstakingly reworked so that it runs across the flat screen in a completely new quality. So Tom and Richard indulge in the pleasure of film ... and admire the wonderful fashion that was completely tailor-made by Yves Saint Laurent.
Suddenly flashes of lightning shoot through the Tom Synapses ... and new associations are formed. Yves Saint Laurent ... Classic ... Belle de Jour ... and even before the credits end, he jumps up like a tarantula and makes a hectic phone call with his fragrance development team (who are used to his late calls by now).
Fast Forward two and a half years: Ford's new private blend "Beau de Jour" reaches the boutiques, a fragrance that strongly recalls the legendary Rive Gauche (by Yves Saint Laurent) ... and whose name is a clear allusion to the film.
I'm IMMATELY sure that the history of Beau de Jour was the same (with the exception that there were probably no chips on the table, but celery sticks with low fat dip). If I ever meet Ford, of course I'll ask him - and I'm sure that a knowing smile will flit over his lips and make any further answer superfluous
The scent itself: Last week I bought the 50ml version from Beck in Munich. The bottle is more chic than the 100ml portion, and I will take the 250ml refill swivel with me sometime in Heathrow. After a few days with the scent, I can only say: "Great class! Absolutely en par with Tuscan Leather and Tobacco Vanilla, which also means: Relatively linear and little development (apart from the very cool, high-quality lavender in the top note), which is good with the fragrance, though. The resemblance to Rive Gauche is striking, Beau de Jour is a little softer, cooler and less gay, but the two have more than earned the title of Duftzwillinge. I love Rive Gauche and (in fear of a reformulation) even allowed myself an additional flacon, which is still in its original packaging. Beau de Jour offers me the same fragrance experience as Rive Gauche, but brings a little variety into the game. Do you have to have both?
A wonderful clean scent that calms, soothes, appears incredibly elegant and yet has an aphrodisiac effect. Great Sillage and durability! This is always very important to me personally with a fragrance, because my sponge skin swallows many a fragrance within half an hour.
Despite its classic appearance, it does not smell old at all. I assume a certain maturity of the wearer, however, since he is more traditional and "arrived" than smells youthful. Tendency rather a men's fragrance, at a lady it could work, I can imagine however only badly
If you like Tom Ford's Private Line, or if you like Rive Gauche, you should definitely try the Beau de Jour! Could be love at first sniff.
By the way: Beau de Jour is probably THE fragrance from the Private Blend range that goes best with Tom Ford himself. Hence my headline "Tom Ford smells like this", which does not mean the brand, but the man.