06/18/2014
jtd
484 Reviews
jtd
2
new orientalism in a blurry floral
Tom Ford knows Asia better than I do, but I can't help but see his new ‘Atelier‘ collection as reflecting a white guy asian fascination. I can't imagine a Tom Ford product release without a fairytale marketing strategy, and Fleur de Chine and the others in this collection (Plum Japonais, Rive d’Ambre, and Shangai Lily) don’t disappoint. The fairy tale is an unexamined take on the ‘mysterious orient / dragon lady / inscrutable east’. It relies on well-know imagery. It is based on irrational fear and defensiveness. It is rich with generations of bigotry. Effectively, it’s precision-built for the fashion industry. The trigger is in the name of the perfume. Say Shanghai Lily 3 times in a row while looking into a mirror and it just comes to life.
A wonderful thing about stereotypes is that they are timeless. Ford's oriental bit is straight out of 1920s European Orientalism. Not updating a stereotype to contemporary standards is a way of distancing one's self from the prejudice originally associated with the stereotypes and innoculating one's self against accusations of xenophobia and racial predjudice. That is, referring to old stereotypes is unlike actively engaging in stereotyping. It is historical. Literary. Post-modern. Post-colonial.
If only wishing could make it so.
Take-away # 1 is never look to fashion for a history lesson. Take-away # 2 should be apparent even to the fashion-minded. Smugly using anachronistic Asian references from the late-colonial sensibilility (the Ford line is called the "Atelier d'Orient" collection) doesn't do a thing toward defusing the racism of such language. It simply relies on exotic side of racism. The mystery, the exoticism. Oooohh... The fetish. It would be more offensive if it weren't so tired.
The perfume:
Interesting for the fact that it starts like insecticide, and then grows creamy. A fascinating technical trick, I’m sure, but ‘creamy’ in this case is synonymous with ‘vague’. This olfactory pairing is much more clearly expressed in Calvin Klein Truth, a discontinued perfume available cheap online.
from scenthurdle.com
A wonderful thing about stereotypes is that they are timeless. Ford's oriental bit is straight out of 1920s European Orientalism. Not updating a stereotype to contemporary standards is a way of distancing one's self from the prejudice originally associated with the stereotypes and innoculating one's self against accusations of xenophobia and racial predjudice. That is, referring to old stereotypes is unlike actively engaging in stereotyping. It is historical. Literary. Post-modern. Post-colonial.
If only wishing could make it so.
Take-away # 1 is never look to fashion for a history lesson. Take-away # 2 should be apparent even to the fashion-minded. Smugly using anachronistic Asian references from the late-colonial sensibilility (the Ford line is called the "Atelier d'Orient" collection) doesn't do a thing toward defusing the racism of such language. It simply relies on exotic side of racism. The mystery, the exoticism. Oooohh... The fetish. It would be more offensive if it weren't so tired.
The perfume:
Interesting for the fact that it starts like insecticide, and then grows creamy. A fascinating technical trick, I’m sure, but ‘creamy’ in this case is synonymous with ‘vague’. This olfactory pairing is much more clearly expressed in Calvin Klein Truth, a discontinued perfume available cheap online.
from scenthurdle.com
