The simplest ideas
Tom Ford, Lavender Extreme.
The greatest ideas, in my experience, are the simple and obvious ones. The "why didn't I think of that?" ones.
Lavender has to be one the most universally loved scents in the universe. I've met no one who dislikes lavender. Seriously--if you have a problem with lavender, who are you?
So lavender, being so popular, is part of the recipe for what seems like every cologne, EdP, room spray, candle, you name it. Fragrances for men, for women, for children--lavender. It is to the scent recipe as baking soda is to baking.
For all the universal appeal of lavender, surprisingly, very few houses build a fragrance around it. PART of the recipe, sure. Maybe even a big part of the notes now and then.
But the BASE? The overall impression? Heck, the single NOTE of a one-note fragrance?? For some reason, no manufacturer does this.
So the genius of TFLE is just doing what should have been so obvious, so simple--make a lavender fragrance, for anyone.
That said, this could have been a genius idea but botched in the execution. It could have smelled like a room candle, or an air freshener, if not done correctly. Tom Ford has a high brand and image, and this fragrance was done at the level you would expect as part of this house.
Bold and daring.
Strong--nothing by Tom Ford is ever "clean" or "mild".
Layered--there is chocolate, fruitiness (raspberry?), some aldehydes perhaps.
But all returns to lavender. A very expensive, layered-but-seems-like-single-note fragrance.
This scent could fit into any collections--man or woman; spring or fall. Recommended highly