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He that follows does not go his own way. Exler, Georg-Wilhelm
When I'm looking for a fragrance, I always pay attention to the sillage and durability. These have to be good and appropriate, just like the fragrance itself. For most people the fun is over after an hour. But a few are still clearly recognizable after two hours, others even longer like this outstanding Beau. It has fallen out of time like something out of time, fragrances with a fougère content have largely disappeared into old people's homes or into the bending zones of the sales gondolas of supermarkets. Fougère is rather associated with unpleasant, old and inappropriate. Few have come along in the mainstream area, if then in a modified form with a sweetness or a second scent impact which shows the fougère combination of lavender, bergamot and geranium only in the background. Here one can take the many Azzaros or Botegas as an example.
The spirit of the times is set on sweet, pleasant and nice.
No character head like this Beau would fit in here. The question is, can such a character head be called beautiful?
Probably only with the self-confidence of this brand, which Estee Lauder implements well in her portfolio.
The strength with the linear flow of lavender and bergamot from Beau de jour is reminiscent of the former New West or Havana, which both ran in the Aramis series, but are or were clearly recognizable as Estee Lauder products. The fragrance experience reminds through the patchouli maybe of rive gauche or Davidoff, but also of the first Eau sauvage perfume from 2012, which had to be exchanged with a dimmed successor in 2017, because it was very room filling and dominant in performance like this Ford.
The head behind the beau de jour, Antoine Maisondieu did everything right. The impacts of Bottega Veneta or the Brit are easily recognizable, which is perhaps just imagination.
For sure, a fragrance has been created here that not everyone likes, where not everyone comes in raptures and a false smile. Here is one that is loved or hated. Some people ask what smells so funny here, others find it very good and ask. In the middle there is nothing.
The Complimentgetter faction who only buy a fragrance for empty arguments doesn't care about him, almost like the Bundesliga games without an audience. He is here to be worn, you have to be careful that the scent doesn't get on your skin, if this should be the case, you have to apply the products of the Gutriech faction, then you probably have no opinion of your own, don't know what you want and are completely lost with this Tom Ford.
If there is a willingness to invest this price, then the fragrance can become a kind of brand for the wearer, who no longer follows but goes his own way