Vilhelm Parfumerie

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Calling to all your senses, Vilhelm Parfumerie is more than just a perfume. With its distinguished history and notable reputation, the brand went through a dynamic path before... Read more
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Interesting Facts

Calling to all your senses, Vilhelm Parfumerie is more than just a perfume. With its distinguished history and notable reputation, the brand went through a dynamic path before being positioned as a renowned brand.

The foundation stone for the company was laid by Swedish-born Jan Vilhelm Ahlgren. At a young age, the free-spirited Jan Ahlgren first moved to Paris, where he worked in the fashion industry and visited many European countries. He then settled in New York to implement his flair for fragrance aesthetics. At that time, it was still common to perfume high-end leather goods, which brought Jan Ahlgren into contact with fragrances and aromas. Thanks to his perfumer Jérôme Epinette, bags, gloves, and belts have been scented with a wide variety of aromas since then.

With time, Jan Vilhelm Ahlgren was more fascinated by the possibilities of fragrance creation, so he focused on pure scents (without leather). This led to the birth of the label "Vilhelm Parfumerie". When it comes to the essences used and the creation of new fragrances, Jan Vilhelm Ahlgren benefits from the experience he gained during his time in Europe. The scents of the label's perfumes and candles are inspired from all around the world.

The label's fragrances always appeal to all the senses and evoke positive emotions with their natural aromas. But even the flacons made of spun glass and gold design already tell about their exclusivity and elegance.

You can find the entire collection by "Vilhelm Parfumerie" in selected online stores (Essenza Nobile) and on the brand's website.
Research and text by ParfumoParfumo