Yosh

The genesis of the Yosh brand sounds like a bit of a story: in 1994, Yosh Han suddenly felt she was in the right place at the right time. She was standing in front of a store where there were hundreds of bottles on high wall shelves - they were perfume bottles. As she entered the store, she had the sure feeling of "walking into something." She didn't know what it might be exactly, nor where it would lead her in the end. But she knew that working in this place was just the right thing to do. So Yosh Han explained these facts to the baffled shopkeeper. She was only slightly irritated by the fact that he didn't even need anyone to run his store.

So Yosh Han started her apprenticeship on the same day. In the following two years, she learned everything about essential oils, their healing properties, and - with her own sure instinct for subtly minimalist creations - the many possible combinations for exquisite perfume oils.

Spirituality and a holistic approach characterize Yosh Han's way of working. There is therefore a special feature in the naming of one of her series, the 'Evanescent Collection': The fragrances are each assigned a numerical value, about the fragrance family (floral, fruity, green, etc.), the assigned chakra and the numerological value that provides information. More recent works, on the other hand, are more conventionally composed and named.