Yves Rocher LILAS MAUVE, from the collection Un Matin au Jardin, reminds me a lot of the Demeter LILAC cologne--not the all-natural one (which I have never tried), but the regular line-up lilac. That one is very, very strong and can easily induce a headache if overapplied.
LILAS MAUVE is similar in that it really is a soliflore, but there is a difference: instead of the super-strong soap vibe of the Demeter composition, this new creation from Yves Rocher smells to me a bit like paint or glue around the edges. Upon application, I rather like that scent, and it makes me think that I could have become a glue sniffer. As LILAS MAUVE develops a bit, however, I find that the faint paint fume effect gives way to something less appealing to my nose. At this point, I start to feel that if I spray any more on, I may seriously develop a headache.
Needless to say, this is all a bit of a disappointment coming from a company which prides itself on its all-natural ingredients. Perhaps lilac must be constructed, like lily of the valley? I'm not sure, but for those looking for a better soliflore, I recommend Ineke AFTER MY OWN HEART, which does smell very natural to me. I even like it more than Frédéric Malle EN PASSANT.
In fairness, I must observe that this Yves Rocher eau de toilette costs a fraction of the price of either the Ineke or the Malle. To me the quality here is on a par with the Demeter soliflore colognes--which makes sense, given the price.