What is wrong with the brand Yves Saint Laurent??
Since the la nuit and the la nuit frozen, nothing felt right anymore.
The house Loréal has the most brands which you can market. Some very aggressive like Armani, others discreet like Viktor&Rolf, Ralph Lauren or Lancome.
Then there are also the inexpensive fast movers like diesel.
Yves Saint Laurent almost doesn't happen anymore.
The last nuit flankers were finally all bad rather than right. The nuit trend has been used here for too long, when the cow was already dead.
They were revived and revived until the last employee with the defibrillator said no.
A wise decision to breathe life into a new series.
But not like that!!
What kind of balsamic mixture is that?
It doesn't smell male, dominant or new at all. It only seems artificial, sweet and indecisive.
This rose absolute and sage is quite weak, inappropriate and not pleasant.
Bringing this in as a new Flanker series is pretty brazen.
Here I would have expected a little less marketing, but more quality, Mesdames et Messieurs in Paris!
Sometimes I even hear very quietly how the founding father Yves Saint-Laurent turns around in his grave.
You can only miss such an opportunity if you don't keep an overview of all brands everywhere and consistently.
This Y is maximum a diesel mixture, everything else is for the price an impertinence.
Here Loréal must definitely ask himself why they didn't bring the mixture of the new perfume from the beginning.
Were you too greedy? Were you too fast? Were you too imprecise? Probably a mixture of all that.
There is a different way to consistently work the market.
When I compare Dior, which has a smaller cadence in the launches of fragrances, with regular top ten fragrances, the ladies and gentlemen of Loréal unfortunately do too much wrong with the venerable master.
One recalls the ingenious compositions like M7, la rive gauche or the over father of success, Kouros.
After that the ingenious la nuit de l`homme, which also hit like a bomb.
That was a few years ago.
And now this Y a master of disappointment.
Therefore, the Loréal crew for Yves Saint Laurent should not talk about the time they do not have, but use the time they can use effectively, freely after Seneca....
We all want to prevent such disappointment from happening again.