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With my last order, I had a sample of "This is Love!" deliberately wrapped up, because it made a good first impression on me in the perfumery and I wanted to have it confirmed, because it is definitely cheap. Admittedly, I have almost no experience with fragrances from Zadig & Voltaire, so I'm going to evaluate the fragrance very virgin.
My personal wish is an inexpensive, fresh and masculine fragrance for everyday life. This fragrance here does that for about half of its shelf life, which is why "This is Love!" is a double-edged sword for me.
I think the start is terrific, because the mixture of bergamot and orange blossom makes the fragrance really wonderfully fresh, fruity and a bit tart. The first 2 hours I can't keep my nose away from this scent! Wearing this perfume I feel adult, masculine, mature, in the middle of life. As a self-confident man, especially with a suit, who knows what he wants. He looks attractive and sexy, not too sweet and not too bitter. I'm honest, if this scent would stay like this, I would have gotten the bottle right away.
Regarding sillage and durability I cannot agree with the current rating of about 7. For testing purposes I had spread 4 scents on my arms (Yes I know, sounds crazy, but you know this one...). On the back of my left hand I had the Eau de Toilette by Issey Miyake "L'eau D'Issey Pour Homme", on my right hand "This is Love!", on my right forearm I had the EDP "Sauvage" by Dior and currently I was wearing "Spicebomb" by Viktor&Rolf. So I had a really good comparison between the different scents all day long. To my absolute surprise "This is Love!" apparently projects a gigantic sillage on my skin, which is still clearly perceptible after several hours. Again and again I caught myself thinking about what produces this incredible wood note that overshadows all the other scents.
This is then the second side of the sword, as the fragrance, after a grandiose opening with hourly growth, turns into a mixture of musty-orange horticultural market full of wooden planks. I have read several times that many people find this scent "stinky" after a while and I can guess why. I don't think it stinks, but if you, like me, are excited about the start and have got used to it with your nose, you will be almost disgusted by the course of the drydown, because nothing is fresh anymore. The sandalwood displaces the bergamot and encloses the orange and stands in front of it like a bodyguard, I can't describe it any other way. I think that's a real pity, because the fragrance has enormous potential. Maybe another fragrance from Zadig & Voltaire can get me around the bend. This one is "always trying" but in the end not my cup of tea ;)