"Ginza Eau de Parfum Intense" - A Tribute to the Strength and Sensitivity of Women

The Ginza perfume line of the Shiseido brand will be complemented by another feminine fragrance composition in the spring of 2023 - "Ginza Eau de Parfum Intense".

Created by perfumers Karine Dubreuil-Sereni and Maïa Lernout, "Ginza Eau de Parfum Intense" was created to exude the scent of a bouquet of flowers with refreshing woods. The new fragrance creation begins with fruity black currant, followed by a floral note of rose. A sweet and woody accord of patchouli and vanilla round out the fragrance.

"Ginza Eau de Parfum Intense" is designed to capture the spirit of Tokyo's vibrant and cosmopolitan Ginza district while celebrating a woman's sensitivity and inner strength.

Shiseido launched the sweet-floral fragrance "Ginza" as early as 2021, followed by "Ginza (Eau de Parfum Murasaki)" the following year.

The rounded glass bottle here is a work of art in itself. A dagger-like red sculpture, reminiscent of a hand axe, pierces the bottle and forms the closure of the perfume. The color red is meant to symbolize the passion, energy and fire of the perfume, representing enthusiasm, courage and drive.

The fragrance will be available from March 2023 in bottle sizes of 30 ml, 50 ml and 90 ml.