Loewe Presents "Aire Anthesis" as a New Highlight of the "Aire" Collection

Spanish fashion company Loewe presents its new fragrance "Aire Anthesis", which combines floral, fruity and woody notes.

"LOEWE Aire is a family of fragrances inspired by the fresh and pure air that surrounds us - elemental, invigorating and life-giving." - Loewe

Created by the house's perfumer, Nuria Cruelles Borrull, "Aire Anthesis" is said to contain a new "Loewe accord" based on the aromatically scented cistus from Spain. The composition is accompanied by fruity, floral and woody notes of rhubarb, galbanum, pear, peony, rose, violet, amber, sandalwood and cedar.

"Aire Anthesis" is part of the "Aire" collection, which was first introduced in 1985 with the fragrance "Aire". The collection pays homage to the freshness and purity of the air and includes a number of other fragrances, including "Aire Loco" from 2009, "Aire Evasion" from 2014 and "Aire Sutileza" from 2017.

The beginnings of the Loewe brand date back to 1846, when José Silva and Florencio Rivas founded a cooperative for fur and leather processing in a small side street of Madrid. After the two Spaniards joined forces with German immigrant Heinrich Loewe Rössberg in 1872, the company eventually became the official supplier to the Spanish royal family, gaining worldwide notoriety. Finally, in 1972, the first women's fragrance, "L de Loewe", was launched. This was followed in 1974 by "Loewe para Hombre", the first fragrance for men.

The simple glass bottle of "Aire Anthesis" is in a soft turquoise hue and is crowned by a wooden cap.

The fragrance is available in bottle sizes of 50 and 100 ml and can be delivered to Germany.