Fashion label MCM launches new fragrance "MCM Ultra"

One year after the release of the perfume "MCM", the brand is now launching "MCM Ultra", created by Frank Voelkl.

The new fragrance is designed to be primarily a feminine one. But since the label claims never to be one-dimensional, it still has a subtle, masculine aspect.

"MCM Ultra" starts with blackcurrant, pink pepper and apple. The heart note impresses with tuberose and jasmine sambac. The creation is perfected by cedarwood, amber, tonka bean and moss. Frank Voelkl wants to create a "subtle balance" between floral and fougère elements with this creation.

The vegan fragrance comes in a bottle inspired by the famous MCM backpack in Berlin Gold. 2021 MCM was honoured with the Packaging of the Year Award at the Fragrance Foundation Awards in June for its predecessor fragrance.

"MCM Ultra is available in 30 ml, 50 ml and 100 ml bottles.