Maison Francis Kurkdjian unveils long-awaited creation "724".

The city that never sleeps, always alive and exudes dynamism - the metropolis of New York - inspired the much celebrated perfumer and founder of the brand Maison Francis Kurkdjian to the new unisex fragrance "724".

Kurkdjian got to know the spirit of big cities all over the world through numerous travels. In the Big Apple, he was finally overcome by a special energy that he believed could not only be felt, but also smelled. Creating this unique scent is the goal of "724". As a result, the bottle rises like a skyscraper in the urban skyline and transports that metropolitan magic in an electrifying musky-floral fragrance.

The top notes captivate with a fresh, modern accord of Italian bergamot and aldehydes with refined, slightly metallic fizzy nuances. In the heart, the airy-floral aura of the creation is formed by a bouquet of Egyptian jasmine absolute, pipebush, vetch, freesia and lily of the valley. In contrast, the base sets soothing, gently enveloping impulses with a composition of white tones of sandalwood and white musk overlapping these exciting chords.

As a whole, this creates an inherently harmonious fragrance that captures the feeling of wholeness and comfort in a large, vibrant city. "724 Eau de Parfum" thus stands for 7 days a week and 24 hours a day of fragrant life.

The perfume is available in 35 ml, 70 ml and 200 ml bottles.