Your Perfume - How about a refill?
10 years ago
Kafka writes about the Thierry Mugler brand refill system.
www.kafkaesqueblog.com/2014/03/24/a-bit-of-fun -with-the-wall-street-journal/
From a manufacturer's point of view:
Do you think that this is a good idea? Would that make you buy a perfume sooner if you could replenish it - at a discount - when it runs out?
Or, is it a complete waste of money as the perfumes offered within the industry are so many and are constantly changing?
Is it even practical in view of the impending restrictions to establish urns and guarantee the customer "the same thing"?
www.kafkaesqueblog.com/2014/03/24/a-bit-of-fun -with-the-wall-street-journal/
From a manufacturer's point of view:
Do you think that this is a good idea? Would that make you buy a perfume sooner if you could replenish it - at a discount - when it runs out?
Or, is it a complete waste of money as the perfumes offered within the industry are so many and are constantly changing?
Is it even practical in view of the impending restrictions to establish urns and guarantee the customer "the same thing"?