...For the most part, I think designer has changed. I do like some celebrity scents, but the fact that I see them displayed in a department store next to Chanel, Dior, Givenchy, etc., then I meander over to Walmart and see the same kills the luxurious feeling of perfume for me. I know the economy worldwide is not what it used to be, and perfume has been made a little more affordable through smaller sizes and sample sets. Niche has done the same. But the truth is, perfume is supposed to a luxury: we don't need it, but it makes us feel good. Don't get me wrong, I love a good deal on eBay or Amazon; but I'm willing to shell out/save the cash for something I think that is worth the luxury (and that's purely subjective). I am a fan of the sweet and gourmand perfumes as long as they last a good amount of time on me. I can see where people who DON'T like sweet and gourmand perfumes can be frustrated as the current marketing is not trying to appeal to them much. There are only so many perfumes out there that one would consider unique. When a good amount of women in my age group started wearing Paris Hilton, Kim Kardashian, and Victoria's Secret perfumes...that's when I wanted to expand my horizons and try niche perfumes as they are generally unknown by casual perfume wearers. But all in all, designer has changed. It's way cheaper to buy a bottle of a Burberry perfume than to buy an actual piece from the Burberry wardrobe. The thing about designer is that they are generally known by the public, but niche remains under the radar...which to be honest I am fine with; it makes me feel a little more unique when I wear a niche perfume.