...Same here!I've given this some more thought, for one reason or another, and I have some hypothetical explanations for why fragrance makers might do this:(a) To encourage people to buy backup bottles just in case, much like our friend @Exciter76 in this thread and many others. This way the manufacturers can boost their short-term cash flow and provide returns to investors sooner.(b) Especially on the higher end, to promote an active secondary market in their fragrances, so that people will have an additional incentive to buy a bottle now if there is a possibility, however remote, that the scent will be well-liked, discontinued, and then they can sell it online for a large markup. For example, a car enthusiast on the fence about buying a Porsche may pull the trigger and buy it if she has reason to believe that the car design will be completely changed or ended next year, and it might become a collector's item!
...I understand discontinuing fragrances that smell bad or don't sell well, but I'm really curious as to why to manufacturers don't simply bring back discontinued fragrances that are highly rated. Some of the very top rated fragrances (Gucci Envy comes to mind) are discontinued.Seems like this would be an easy money maker for fragrance producers. In some cases, discontinuing a product is a deliberate marketing ploy to limit supply, build up demand, and release it sporadically to spike sales, like the McDonald's "McRib" sandwiches and the release of Grand Theft Auto video games, which is the top seller in the industry but released at least seven years apart. The fragrance manufacturers, however, generally don't bring titles back once they give them the kiss of death.Is anybody close enough to the industry to know why they do this? Do they not like making money? I am thoroughly confused.In the meantime, it seems a whole cottage industry has sprung up trying to match these discontinued scents. They don't seem to be getting very close in the match, though, as the consumer reviews for these producers are not always stellar.Personally, I like the notes search feature in our fragrance directory, as I use it to try to find the closest match to a fragrance currently in production across the three notes. It beats paying a 1000% markup on eBay for something in increasingly limited supply and, unlike, say, artwork, is designed to be consumed. Thank you for this topic, which I'm sure is super relatable for many of us.