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<mark>MemoryOScent</mark>MemoryOScent   28.01.2014 | Miscellaneous

Marketing Mistakes - arbitrary target group?

...I think the point has been made, perfume cannot be assigned a gender. Historically perfume was genderless when it was the privilege of a special class of the society. Later on when it became an object for marketing the term "masculine scent" was created to attract the attention of masculine audiences. In short, if it makes you feel good, wear it, no matter how gender-bending or cheap.
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<mark>MemoryOScent</mark>MemoryOScent   27.01.2014 | Miscellaneous

Marketing Mistakes - arbitrary target group?

...Dulcemio:MemoryOScent,Marketing sure does work. And PR Black XS is another example of pricing discrepancy:For women: Black XS 2.7oz @ $44For men: Black XS 3.4oz @ $37 It only makes sense: men are more reluctant to spend on perfume so lower prices are required to lure them in. I think we all know by now that the price of a bottle, mostly in the category of Black XS, is at a last percentage arbitrary and covers cost of marketing and risk of investment.
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<mark>MemoryOScent</mark>MemoryOScent   27.01.2014 | Miscellaneous

Marketing Mistakes - arbitrary target group?

...I think the perfume duo to end all gender discussions is Aromatics Elixir and Aramis 900. They are essentially the same perfume, Aramis 900 toned down a bit but as a result of this, more floral. Another scent that has been targeted towards men and quite successfully is Pacco Rabane XS Black for men. Strawberry is the most prominent note I smell. Men have been very keen on this and I can't understand how they have been convinced to wear something smelling like this. Marketing works obviously
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