...Not overhyped:Every company that comes up with something original or gives old stuff a twist or masters established genreseg. L'Artisan for OriginalityAtelier Cologne for Mastery of Citrus scentsDiorGuerlainComme des GarconsFrederic Malleand many moreOverhyped imo:Every company that just follows trends, lacks the perceived quality that can be expected for their pricetags and/or represents an image that I dont want to be associated witheg.Bond No 9 (too expensive for the quality, nothing special, many dupes)Paco Rabanne (Image)D&G (Image)YSL (too many flankers)Creed (okay but not that specia)and many moreCheersAndy